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About Auto & General
Southeast Asia

About Us

Auto & General Southeast Asia (SEA) is part of a global group of companies. Headquartered in the British Isles, the global group generates more than $2b in annual revenue and operates from offices across four continents. The group provides insurance solutions to millions of policyholders worldwide. It includes some of the largest digitally-led, direct personal lines insurers and intermediaries in South Africa, the United Kingdom and Australia.

Auto & General SEA launched in the second half of 2015 and in less than two years, two new businesses, brands and websites have been launched to market in Singapore and Thailand.

In keeping with our digital focus, Auto & General SEA is actively seeking to partner and/or invest in InsurTech and other ventures beneficial to our business or to businesses in our global network.

For further information on the Auto & General SEA businesses, please refer below.

Our Southeast Asia Brands

Budget Direct Insurance is a personal lines insurer that makes it easy for Singaporeans to access quality cover at cheaper prices. Budget Direct Insurance uses many strategies to keep prices low including cutting out the middleman.

With diverse experience gained from working in more than 15 countries, the Budget Direct Insurance team is committed to providing ‘best-in-class’ customer service and quality cover at cheaper prices.

Launched in October 2016, the insurance is underwritten by Auto & General Insurance (Singapore) Pte. Limited, trading as Budget Direct Insurance.

Auto & General Insurance (Singapore) Pte. Limited is licensed by the Monetary Authority of Singapore.

For further information, please visit:

EasyCompare brings together some of Thailand’s best insurers in a simple, easy-to-use website that helps car owners quickly and easily compare from a range of motor policies.

Combined with a local dedicated customer care team, customers can compare quality insurance and buy the right level of cover, quickly and easily.

EasyCompare is based in Silom, Bangkok and launched in May 2017.

Easy Compare (Thailand) Co., Ltd is a licensed non-life insurance broker by Thailand’s Office of Insurance Commission.

For further information, please visit: